Podcasting Best Practices

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing

Podcast Banner Template (5)

Marketing Podcast with Jessica Rhodes

I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could five years ago with blogging. But the reason I love it and promote it for every small business is because it’s an awesome way to create content and a sneaky way to build authority and make connections.

It’s not really that sneaky, but for years I’ve used podcasting to connect with interesting people, leaders, and people that could enhance my brand.

Now, you can connect with thought leaders, but you can also connect with potential clients. Let’s say you target CEOs of mid-sized firms. Why not start a show that focuses on the challenges and success of CEOs of mid-sized firms. Awesome content, expert status for you, and maybe, just maybe you get access to a prospect that would never pay attention to your sales ovations.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jessica Rhodes, CEO and Founder of Interview Connections, a source for booking podcast guests. Jessica and I talk about what it takes to give a good interview on both ends of the spectrum – as the interviewer, as well as the person being interviewed.

Jessica knows the podcast industry. She is the host of the web TV show, Interview Connections TV, the Rhodes to Success podcast and she’s a co-host of The Podcast Producers, selected by Apple as a “How to Podcast” show in iTunes.

Questions I ask Jessica Rhodes:

  • As an interviewer, what’s your advice on where to find great guests?
  • When you’re a guest on a show, what are 5 things you could do that will never get you booked again?
  • Can you make money in being a podcast guest?

What you’ll learn if you give a listen:

  • How interviewing your target market, versus major influencers or celebrities, can lead to greater opportunities
  • Why it’s important to have clear content on your website if you want to be pitched
  • What the “right” way to interview is and the questions/mannerisms you should avoid

Learn more about Jessica Rhodes and Interview Connections by clicking here.

Source: Marketing

What to Do When the Dream Comes Dressed in Fear

What to Do When the Dream Comes Dressed in Fear written by John Jantsch read more at Duct Tape Marketing


Pretty much anyone who has chased a dream – launched a product, opened a business, set a goal – has experienced moments of fear. In some cases fear so gripping it derails, but mostly feared cloaked in some form of self-doubt that’s just strong enough to keep you stuck where you are.

When I experience long stretches of uninspired effort and excitement, I know it’s time to revisit the essence of my dream.

See, my dream only looks like building a successful business. It’s why I do what I do that’s at the core of my aspirations – and that’s what I must protect at all times. Reaching my dream requires that I get up every single day ready to fearlessly tackle the world of my highest priorities, even against the constant pounding of the world pushing against me. Sure, dramatic, but I’m guessing some of you know that feeling.

When I do feel I’ve veered off the path or landed in a deep rut, I find my way back to center by assessing how I’m doing in the following three areas.

Am I giving more than I take – and mindful of the ratio

This one is huge because at the core my business is about service. If I ever grip too tight on the idea of gain, I fall out of the balance it takes to serve. When I focus on giving – advice, mentoring, ideas, time, treasure – the universe seems to take care of what I receive. Experience tells me there is truth in this only if you can set the right intention for where you are headed and then detach from how you actually get there.

Am I helping those who need help – not just those who can help me

I was having a conversation with a friend, and he asked me what I thought of those endorsement requests people send via LinkedIn. I told him I thought they were silly because nobody pays attention to those and why would I endorse someone I might not even know?

I brushed his response aside, and then a day or so later it hit me like a ton of bricks. He said, sure, but what if a little thing like that meant a lot to that person? What if, they valued the gesture far more than you did – what would that cost you?

It made me think about how easy it is in the rush of trying to grow a business or brand how easy it is to forget how easy it is to help other – even if they have no apparent way to help you.

Am I letting myself be vulnerable – it’s the only way people can help me

This is by far my greatest challenge. I want to be right, I want to have the answer, I can do it all myself. That’s what my ego tells me and in some instances, it’s what moves me forward, but it’s also a sure-fire way to miss incredible opportunities.

People naturally want to help when their help is seen as needed, useful and invited.

Letting go of being right, asking others for their opinion and being open and interested in the dreams of others is how you invite people and ideas into your dream that are equipped to help you strip away layers of fear and even elevate your vision to places you had not even considered hauling it.

That’s all for today – thanks for letting me share!

Source: Marketing

Weekend Favs July Twenty-Three

Weekend Favs July Twenty-Three written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.


Buffer for Instagram – Create a reminder in the web or mobile app, and when it’s time to post, Buffer will send a notification to your phone that loads your photo into Instagram with your prewritten caption saved to your phone’s clipboard, ready to be pasted.

SlideBot – Within seconds of providing the text you want included in your slide deck, SlideBot automatically designs a beautiful and unique presentation. Each slide is specifically tailored to your content and you are able to present it, edit it and export it right away.

Coding is for Losers – Access a library of spreadsheet dashboard and automation templates, using services like Blockspring and Zapier to automate your work.


Source: Marketing

5 Ways Content Marketing Can Benefit PR

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR - Duct Tape Marketing

photo credit PicJumbo

With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye.

Some will say that social media networks are the worst imaginable PR nightmare there is. In some cases, this is true. It’s true for businesses and professionals who don’t know how to leverage the power of social media and who are ill-equipped to handle the challenges.

However, PR professionals who manage to rise about this superstition quickly learn that social media such as blogs and networking platforms – Facebook, Twitter, Pinterest, and the rest – are a cost-effective and efficient way to get your message out there without it always appearing as a marketing effort.

This is because PR goals remain largely unchanged – you want to use it to:

  • Grow your customer base
  • Establish yourself as a thought leader
  • Build awareness in the community
  • Nurture a responsive and loyal community

You can use your content to smartly market and position yourself and achieve everything listed above much cheaper than when you’re paying for advertising.

1. Company blogs are an asset

Company blogs are read extensively. Just take a look at Moz, Kissmetrics, and Unbounce. They have thousands of daily visitors and readers on a regular basis and have managed to create a dedicated following that evangelizes their products.

So what’s the trick? Quality and unique content, that’s what. If you can publish helpful content on a regular basis you will so start building a strong base or readers. You can then subtly weave your PR efforts into it.

The important thing is that you publish good, quality content that will help you grow your reader base. If you are publishing fluff you won’t get too much traction. If you want your company to do it right consider hiring a professional writing service, such as AussieWriter, to tackle that bit for you.

2. Harness the power of influencers

Before, it was quite difficult to get an endorsement from someone who stands for something in your industry. Content marketing changed all that pretty quickly. Everyone wants mentions and recognition.

One of the best things you can do with a piece of content before you publish it is to send it to an influencer in your industry. Solicit their opinion and suggestions and make sure to mention any work that they’ve done on the piece. Not only will you end up with better content, there is also a chance that they will share it on their social networks maximizing your exposure.

3. Think about guest posting

Paid media placement is all well and good but today it feels a bit out of place and untrustworthy. Readers are much more likely to read and believe content that appears naturally on blogs that are industry-related.

Establish a working relationship with top bloggers in your industry and try to regularly contribute to their blogs. Remember, these don’t even have to be completely new pieces of content. You can easily revamp and repurpose some of the content you have on your own blog and syndicate it out to those you think might be interested in it.

4. Leverage your expertise

Online publications have a difficult time filling the need for quality content that is consistently on the rise. That is why they reach out to contributors on a regular basis. However, you don’t have to wait until you are contacted.

CEOs, CFOs, and other big shots in your company definitely have something to say. Sit down with them and draft an article that you’re going to send to Entrepreneur, Forbes, or to some other publisher. The key consideration here is quality – if your content is good editors will jump at an opportunity to feature you in their publication.

One other thing that will help you get that placement is the author’s social following. If the author of the text has a large Twitter following your job finding the placement will be that much easier.

5. Don’t neglect your paid promotion

Even though content marketing and PR go hand in hand, one does not replace the other. Have a healthy mix of both – favoring, of course, natural content marketing as much as you can.

But if you pay for something make sure to get eyeballs on it as well. It might seem braggy but you spent time making it and creating it – it should not go unnoticed.

Content creation and PR are a match made in heaven. If you are not leveraging and combining both, you’re not doing a very good job. Jump down to the comment section and let us know about how you use content marketing to fuel your PR efforts!

Kiara HalliganKiara Halligan works as a content marketing consultant for Aussiessay. Kiara believes that every marketing and PR campaign could be spiced up greatly with quality content.

Source: Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing

As a brand, your public image matters. However, it is important to note that 55 percent of people have a natural distrusts for brands. In the internet age not only do people discover information in a split second, but they can actually influence a brand’s future depending on what they share. It is up to you to take charge of your brand and control how you are perceived.

Simply ignoring your brand, or taking a lackadaisical approach to your PR and hoping things work will no longer work. You have to take a proactive approach to PR, and below are 5 data-backed tips guaranteed to boost your PR response rate.

1. Be Quick and Sharp. Embrace the KISS Principle

If you want to get results from your PR efforts, wordiness is something you should avoid — it will always lead to disaster.

Most people feel that if you have a lot to say then you should say a lot, but this might actually result in you being filtered out by your audience; in a recent Microsoft Corp. study, that studied 2,000 people and monitored brain activity of 112 other people, it was observed that the average human attention span has declined rapidly; we’ve gone from having an attention span of 12 seconds in the year 2000 to now having an attention span of 8 seconds. For comparison, a goldfish has an attention span of 9 seconds. Essentially, we now have a shorter attention span than a goldfish.

The Microsoft study also ties in with research about the role speed plays in the online economy — with slow websites costing the U.S. e-commerce market a whopping $500 billion annually.

If you want to boost your PR response rate, you need to know that we’re no longer in an era of wordiness; instead, the key to success at this point in time is to embrace the KISS (Keep it simple, stupid) principle.

2. Follow up No Later than 48 Hours

A good part of your PR often involves reaching out to other people, but how do you know when to follow up and when to wait? Naturally, we don’t want to appear to be bugging people, but solid research has shown that the best time to follow up when you don’t get a response to your email is 48 hours after you

sent your email. This fact was established by the USC Viterbi School of Engineering in a recent study that they conducted. The study observed the email behavior of over 2 million people who exchanged 16 billion emails over the course of several months. The findings show that if you don’t get a response to your email within 48 hours of sending it, there’s a 90 percent likelihood you won’t be getting a response to it at all.

So when you send emails as part of your outreach effort, you don’t have to wait one or two weeks to know that you won’t be getting a response. If you don’t get a response within 48 hours, research shows that it is highly likely you won’t be getting any. Follow up immediately.

3. Be Super Responsive When People Reach Out to You

You know the data from the Microsoft study referenced earlier, that attention spans is rapidly declining? Well, it has other implications: due to increasingly shortened attention spans, if you don’t respond quickly when people reach out to you it has serious implications for your brand.

Research shows that people expect to hear back from your brand quickly when they interact with you on Twitter; in fact, 53 percent of people on Twitter expect a response within an hour of contacting any brand. Research also shows that if their experience with you is bad, or if they feel that you are unresponsive, they are highly likely to tell others about this experience.Email Isn’t

4. Going Away Anytime Soon, but Social Media is Just as Important

Email is probably the biggest part of the web; research shows that around 2.5 million emails are sent every second. This explains why we’re always overwhelmed by emails, so this must mean we should avoid email as much as we can when doing important outreach, right? Not really. According to a Muck Rack survey, email is still the preferred way for journalists to receive story pitches; if you’d like to be covered in the media, you have a higher chance if you reach out via email.

However, that doesn’t rule out the importance of social media; the Muck Rack study also revealed that 76 percent of journalists feel pressure to think about the social media potential of their story. In other words, even though email is still as important as ever, a big part of getting the media coverage you want involves ensuring that your story has social media potential. If journalists don’t feel that your story will do well in social media, there’s a high chance they won’t cover you.

5. Learn a Bit of Copywriting

For effective PR outreach, you might need to learn a bit of copywriting — literally. Research shows that you have about 3 seconds to catch the eye of a journalist, and 79 percent of journalists say that subject lines affect the emails they open; journalists receive an average of 50 to 100 press releases every week, and there’s a limit to what they can cover. If your press release or pitch isn’t attractive enough, you’re at a disadvantage.

Having knowledge of how to write attractive headlines and how to write attention-grabbing introductions will certainly give you an edge. More importantly, it was revealed that if a journalist happened to read your pitch, he or she is likely to spend less than one minute reading it. 68 percent of journalists just want the facts, and 53 percent of journalists prefer that you deliver your facts in bullet points. Be sure to highlight facts that journalists need to cover you where it is important.

John StevensJohn Stevens is a marketing professional, growth consultant and CEO at Hosting Facts. When he is not writing or reading about fascinating psychology experiments, he’s probably tending his large beards.

Source: Marketing

How to Choose Your Ideal Audience

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing

Podcast Banner Template (4)

Marketing Podcast with Susan Baier

You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been working with my ideal client for a number of years now but it’s still a work in progress, constantly evolving as the world evolves.

Once you figure out who makes an ideal client for your business, it’s job number one to go out and communicate with them in a way that helps them understand your ideal business or individual to help them get what they want.

Basically, I’m talking about what marketing have long referred to as market segmentation, but it’s taken on new, important dimensions of late as much of the buyer’s journey is now controlled by the actual buyer.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Susan Baier, Founder of Audience Audit – “a little research company with big ideas.” Audience Audit provides custom segmentation solutions for smart agencies and their clients. Susan and I talk about market research and the strategies associated with segmentation.

Having more than 25 years in product and brand management, market research, and strategic planning, Susan has developed a passion for helping companies identify their ideal audience.

Questions I ask Susan Baier:

  • When businesses hear the term “research,” often they feel that it’s going to be expensive and not always relevant – how do you react to this?
  • What’s the best  approach for small businesses that don’t have a ton of funds or resources?
  • How do you take culture into consideration when you’re helping a business identify their target audience?

What you’ll learn if you give a listen:

  • How to avoid “Dusty Binder Syndrome” by implementing a practical marketing plan
  • Why you shouldn’t focus on demographics when trying to identify your target audience
  • Which research methods provide the best ROI and help you achieve long term success

Learn more about Susan Baier and Audience Audit by clicking here. Check out the newly launched online program, Audience Axis, designed specifically for small business owners.

Source: Marketing

Weekend Favs July Sixteen

Weekend Favs July Sixteen written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.


Pexels – Free, high quality stock photos for personal or commercial use – no attribution required.

LogoMaker – Free, easy-to-use design software that allows you create an amazing logo in minutes.

Qzzr – Simple online tool that help you create quizzes quickly and easily – post them anywhere on the web, view on any device, and track results.

Source: Marketing

Things PR Pros Hate to Hear from Clients

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing

Things PR Pros Hate to Hear from Clients - Duct Tape Marketing

photo credit Media Maven and More

When I was a TV reporter, I worked with many public relations firms. Coming from news, joining “the other side”, and becoming a publicist was pretty seamless. I was doing the same thing, storytelling, but instead of for an audience watching the 6 o’clock news, I was doing it for a paying client. Now, that is where I learned some new things.

Since I was living, eating, and breathing the media industry for more than a decade, the way things worked was second nature to me. I was prepared to educate my clients on the ins and outs of the media industry, but sometimes it didn’t work. I’ve had clients who either didn’t believe or just didn’t listen. Needless to say, I was not prepared to hear some things from a few clients. If I had to narrow it down to four things PR pros hate to hear, they are:

1. “I’d love to just get on the Today Show or Good Morning America.”

Yes, I would love to get you on the Today Show or Good Morning America just like every business owner and their publicists would love to just get on the Today Show or Good Morning America. That’s a given. It’s one of those things that goes without saying. If it were that easy, you could hire any publicist in the world to do that for you. Hell, you could just call them up and do it yourself. It doesn’t mean I won’t work hard to earn that huge media hit for you. It just means that kind of national exposure doesn’t happen for most people.

2. “How can we make a viral video?”

Well, they usually involve kids or animals, so we could start there? No! Viral videos just happen. If there was a formula to it, everyone would have one and they would not be viral. No one really knows how to create a viral video. The people behind viral videos have no idea how they made the viral video themselves! When you stop thinking about how to create a viral video, it might just happen.

3. “Can I just try you out and pay you after you get me media exposure?”

Yes, people ask this. Unfortunately, I cannot hand you something tangible worth $5,000 when you pay me $5,000. Public relations is a service-based industry. Asking a publicist to work for free is like your doctor working for free, spending countless hours of time and expertise, but only charging you after all your illnesses are cured. It just doesn’t work like that. It can’t work like that. When you hire a publicist, you are paying him or her to spend their time using their knowledge, expertise, and professional relationships to earn your business media exposure.

4. “You got me that coverage, which was great, but it didn’t really do anything for my business.”

At the risk of sounding blunt, if the publicity I earned didn’t bring you business, there’s not much more I can do at that point. It’s like leading a horse to water. That’s my job. You need to make sure the water is ready for drinking. I can give you some advice and we can troubleshoot some things, but again, a publicist can only do so much after publicity is earned.

When I hear these things from clients or potential clients, I chuckle a little bit and tell them exactly what I’ve laid out here. I don’t make false promises. In fact, I don’t make any promises when it comes to earning coverage. PR is a tricky sell for this reason.

If you’re interested in hiring a firm or a publicist to help your brand earn exposure, check out this guide first. It may help you tackle the media yourself. But if you’re able to hire a professional, you don’t need to mention these four things. We already know what you’re thinking and we’re on it.

Christina NicholsonChristina Nicholson is a former TV reporter and anchor who now owns and operates a full-service public relations firm, Media Maven. She is getting ready to launch “Master your PR,” an online course that teaches small business owners and marketers how to handle public relations on their own. Christina lives in South Florida with her husband and two small children.

Source: Marketing

6 Ways to Revamp Your PR Budget

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing

Positive public relations can put your brand on top and keep it there in the public perception. Here are six ways to revamp your public relations budget and give your brand a boost.

In marketing-speak, PR stands for public relations, which is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” by the PRSA (Public Relations Society of America). Technically speaking, almost all of the marketing and advertising a brand does on its own behalf as well as any attention a brand gets from outside sources which gives it public exposure (for better or for worse) can be considered public relations.

Since these exposures are usually perceived by the public to be organic, or earned in some way (rather than scripted by a business owner or marketing professionals) they often carry more weight with audiences than other types of marketing and advertising. Because of this, positive public relations can propel a brand ahead of competitors and leave a lasting impression, so that when a member of the public has a reason to buy or recommend a business, this brand is the one that already enjoys top of mind brand awareness and trust.

While media coverage and press conferences often come to mind, as its definition suggestions, public relations activities often make up a significant portion of a brand’s marketing plan – and budget:

  • Press kits
  • Audio or video releases
  • Public-facing communications
  • Company brochures
  • Newsletters
  • Press releases
  • Media-invitational events
  • Stunts and gimmicks
  • Speaking engagements
  • Philanthropy (community and charitable endeavors, fundraising)
  • Corporate sponsorships
  • Lobbying

Even some employee engagement and relations activities can come under the heading of public relations when the intent is to improve relationships and the probability exists that the program will impact public perception in some way. As an example, consider the public relations coverage earned in 2015 by Seattle payment processing company Gravity Payments when its CEO announced that every employee of the company would earn at least $70,000 within three years.

Even if your company’s public relations never rises to this level, these activities have the ability to positively impact your brand in a big way, and thus are deserving of a line item in your budget. Some public relations activities can be done at a relatively low cost; others may come with a bigger price tag. If your public relations budget isn’t keeping pace with your brand-perception aspirations, revamping your budget to make more room for public relations activities can help.

6 Ways to Revamp Your PR Budget

1. Start Small and Scale Your PR Budget Up

If you haven’t allocated money toward a public relations budget in the past, it’s time to start. Choose an amount that will be allocated toward public relations activities in year one and commit to increasing the amount by a set percentage, such as 5 percent, each year until the budget amount has reached the total needed to facilitate all the activities you want your brand to execute.

2. Use Financing for Fast-Emerging PR Opportunities

Public relations opportunities sometimes come up unexpectedly. Rather than let an opportunity to generate positive public perceptions pass your brand by, simply because you don’t have working capital at the ready, you can use technology to access capital almost immediately with online loans. If a media event or stunt is likely to help you attract new customers and increase sales, financing public relations activities might be particularly appropriate since increased revenues may more than offset the cost of financing, and continue to boost your brand for some time into the future.

3. Create a Reserve Fund

As you plan your annual marketing budget, it’s a good idea to set aside some money that can be used for discretionary purposes. This can be done by setting aside undesignated funds or by establishing a line of credit that can be drawn upon only if a significant public relations opportunity presents itself. Plus, if you have working capital reserves that can be tapped on short notice, this is another option for funding fast-emerging public relations opportunities.

4. Borrow from Underutilized Budgets

No business budget is set in stone and there are often budgets that don’t consume all the resources allocated during the quarter or year. Instead of pausing public relations activities when a budget threshold is reached and potentially missing out on public relations opportunities, check with other departments to see whether there are funds that can be redirected toward important brand-boosting activities.

5. Prioritize PR Activities

Your public relations budget might not be big enough to accomplish all the activities you desire. Decide which activities will be funded based on the potential they have to benefit your brand and ensure funding for those which can help your company the most. Keep your list of unfunded public relations events on hand and if additional monies become available, execute those in order of highest priority as well.

6. Change the Perception of PR

If you are having trouble gaining leadership buy-in for the public relations budget you believe your brand needs, you might need to change internal perception. Many business leaders think of budget items as expenses; however, public relations activities, like most marketing activities, should be viewed as investments a brand makes that produce a return. By changing the language and linking results to your public relations budget, you can change the way your CEO and peers view its importance.

The size of your public relations budget matters. Whether you are starting from scratch or you need to make the case for your brand to invest a large portion of its budget for public relations activities, revamping your budget could be the place to start.

Jess HarrisJess Harris, Content & Social Manager at Kabbage, Inc., has been helping small brands and startups expand their brand presence online for the last 7 years, with a special interest in social media crisis communications and prevention. Jess particularly loves helping small businesses start from scratch, using actionable insights to build a solid digital media strategy.


Source: Marketing

The Future of Social Media Marketing

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing

Podcast Banner Template (3)

Marketing Podcast with Jason Keath

Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs this up.

A recent study by Social Fresh, called the Future of Social Media highlights many of the points I made in my recent post so I decided I would interview one of the creators and analysts of the study.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jason Keath, Founder and CEO of the Social Fresh Conference, speaker and well-known publisher of SocialFresh.com. Social Fresh is a site specifically designed to inspire social media marketers. Jason and I discuss the current and future trends of social media marketing.

As a speaker and analyst, Jason regularly presents to audiences all over the world who are curious about digital marketing, creativity and how to make organizations more innovative.

Questions I ask Jason Keath:

  • How has social media, and our relationship with it, evolved in the last 5-6 years?
  • With respect to hiring for content positions, is the role of “Community Manager” still relevant?
  • As people are shifting more toward the use of images versus elaborate content, are we giving away asset value and shelf life?

What you’ll learn if you give a listen:

  • Which social advertising platforms produce the best ROI and why
  • How social media is best used to maintain customer loyalty, sales and lead generation
  • Why influencer marketing is challenging but, when done correctly, can produce significant results

Learn more about Jason Keath, his current projects and the helpful resources he offers. Click here to find out more about the Social Fresh Conference, which will be held in Orlando, Florida from August 18-21, 2016.

Source: Marketing